Strategic Campaign Planning

Identifying the path to victory and how to overcome the numerous obstacles to your success

We at LN Consulting believe in building seemless campaign strategies based on research and a candid view at the unique reality of each individual project. Our strategic campaign planning can identify the path to victory and how to overcome the numerous obstacles to your success.

To ensure success, control and accountability, we believe in a hands-on campaign management philosophy. LN Consulting's campaign planning begins on day one and continues throughout the entire election cycle. We believe that planning a strategy on media is as important as defining a "96-hour" plan that drives OUR voters to the polls. Each step of the campaign, from grassroots organization, a door-to-door program, to the correct media mix are key components to the success of the candidate.

Campaign planning should include but is not limited to:

• District overview and voting patterns
• Primary and General election messaging
• Polling
• Primary election goals
• Campaign Budgeting
• Coalitions
• Grassroots coordination
• Voter contact "96 hour" plans

• Door Knocking Analysis
• Earned Media
• E-Campaigns
• "To Do" List for candidates
• Social Media
• Web and Email fundraising
• Digital Marketing Campaign


LN Consulting is a political consulting firm created by Mike Long and Todd Nyquist. Located in Harrisburg, PA, LN Consulting has earned the reputation as the undisputed leader in the political consulting arena.

G. Terry Madonna, pollster for Franklin & Marshall College stated, "They have tremendous expertise in Harrisburg and across the state, and if you had to name two people more responsible for the Senate's GOP dominance, and well-connected in Harrisburg, they would be Mike Long and Todd Nyquist."

They have a total of 45 years combined experience in the political arena, and over 70 campaign victories to their credit.